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A Second Lease on Life

The program makes use of biological concepts, such as survival of the fittest, to analyze data. You will be able to fit S-curves and determine life cycles. Once an S-curve is determined you can estimate the probability of reaching a higher (or a lower) ceiling under current conditions. The approach has been used extensively (see books) and enjoys successful track record. You will also determine the position in the "season" that the growth process is traversing, the market penetration, and the remaining growth potential. Reliable historical time-series data are required. The user must be number-friendly and have some familiarity with EXCEL.

Price. A professional user license costs US$200 plus postage ($8). No postage is required if sent via e-mail. A 50% discount for non-professional home use or academic institution can be applied.

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