The program makes use of biological concepts, such as survival
of the fittest, to analyze data. You will be able to fit S-curves
and determine life cycles. Once an S-curve is determined you can
estimate the probability of reaching a higher (or a lower) ceiling
under current conditions. The approach has been used extensively
books) and enjoys successful track record. You will also determine
the position in the "season" that the growth process is traversing,
the market penetration, and the remaining growth potential. Reliable
historical time-series data are required. The user must be number-friendly
and have some familiarity with EXCEL.
Price. A professional user license costs US$200 plus postage
($8). No postage is required if sent via e-mail. A 50% discount
for non-professional home use or academic institution can be applied.
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